THINK OUT OF THE BOX ACCELERATE THE SALES AND COMMERCIAL PROCESS
Losers have content. The winners have quality content, that's the secret of an unbeatable content marketing strategy .
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like smart city project.
The Internet has no shortage of content, but it certainly lacks quality content that speeds up the sales and business process.
Quality content is the things people are looking for, the informational pieces that help guide decisions , the useful material put out by opinion leaders.
How to know if your company's website has quality content?
At GROU, the leading agency in the development of Inbound Marketing in Mexico, we discovered the 5 characteristics that separate the best content from the other .
Quality content is not only full of interesting ideas and useful tips. In order to turn a good blog post into one, you need to use the proper page and text format.
Readers are limited in time, and they need easily digestible information, if they have to work for it, they leave. You should structure your content so that it is easy for them to navigate through your messages.
An optimal format includes the appropriate use of:
- - Words in bold and italic to convey the importance of an idea
- - Bullets and numbered lists (like the one you are reading!)
- - Play with white space to avoid text blocking
- - Short and concise sentences and paragraphs
- - Headers and subtitles to break up the text
- GRAMMAR AND SPELLING
You must make sure that all your content is grammatically correct .
If you can't be bothered to learn and execute flawless spelling and grammar, find a content marketing team to help you.
Quality content must be free of spelling and grammar errors.
Visitors want to see you as a credible source of information, and these types of amateur errors affect you severely.
Worse, Google places a strong emphasis on eliminating spelling errors, grammar mistakes , and misspellings , so a site riddled with errors shows up much less in searches.
There are discrepancies regarding how long the messages should be.
Some say that 2000 words should be the minimum, while others are writing less than 100 words .
It is true that Google shows a preference for long-form content , which delves into a topic.
At the same time, users (especially those on mobile devices) are more likely to skip a blog that is too long and opt for one that is readable in a minute or two.
You must have a goal in your content marketing strategy and regardless of the number of words that are needed you must pursue it.
- IMAGES AND VIDEO
Quality content doesn't have to be rich in images, but it certainly helps. An image is worth a thousand words, and nothing is easier to digest than an image and you should use them to your advantage.
To achieve this, you must consider whether:
- Your images support the message of your content
- They are of high quality from a technical point of view
- Does it take too long to load the video? Are your statistical infographics too small to read?
- Your images are aesthetically pleasing
- EXPERT WORD
People are looking for quality content that answers their questions or solves their problems.
Ask yourself what authority you have on the topic we are discussing, and make sure you are constantly working to improve it. Generating valuable content will give you that authority.