SOCIAL NETWORKS 2015 DO NOT MISS THE OPPORTUNITY ON INSTAGRAM
Instagram confirmed in the first days of 2015 that its active users are now 300 million per month , which marked an incredible growth of 35% since May 2014, when it reported 200 million.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like park view city islamabad noc.
The news is that, with those numbers, Instagram surpassed Twitter, which reported an active user count of 284 million in December 2014. It is already the second largest social network in number of users.
To accompany its positive announcement, Instagram has revealed that the company has plans to reduce spam accounts, and that celebrities and big brands will soon have badges verified on their accounts, in the same way that Twitter and Facebook do.
The new social media giant is still in the process of monetizing sponsored content, and recently began selling video posts, the new stars of any digital marketing strategy.
Facebook acquired Instagram for a billion dollars in 2012, which made big headlines at the time, but now it sounds cheap considering how the photo platform has grown in popularity in recent years, which has many marketing teams on the lookout. and sales.
Instagram CEO Kevin Systrom says Facebook is partly responsible for the app's success, and the Instagram team is delighted to see how well their community is thriving.
That is why we must manage the possibilities it offers as a platform and seek to incorporate it into the sales strategy and digital marketing strategy.
NEW BUYERS PEOPLE
The youth population is in a way ditching Facebook and starting to land on Instagram. Considering this aspect, it can be said that Instagram is becoming more and more interesting for many brands.
As with the other social networks, you need your own strategy. It is a unique platform because its focus is totally towards images and only images.
If you are in a B2B company, you must have a strategy that allows you to connect and build relationships with your buyers by exchanging messages that are important to them.
This may consist of cards with phrases or quotes, or other even simple tactics such as user photographs.
The best way to get your audience to find you on Instagram is through the use of hashtags.
In fact, it is really the only way to get your posts to be found by the search engine. On Twitter it is recommended to use one or two hashtags, but on Instagram there are no limits.
The more you use wisely, the easier it will be for them to find you. Of course, it is important to remain present in the audience searches always using relevant concepts and related to your objectives.
If you want to stay relevant and always be on your audience's radar, it's important to consistently post.
If possible, post daily. In case that is not possible, try to do it on certain specific days several times a week.
THE VALUE OF COMMENTS
A good strategy is to start your daily digital routine by searching for related posts, “like” them, and consistently post comments.
This is one way to be a good member of the community, and in addition you will notice that others see and comment on your own posts. Social media works like a two-way street.
REDIRECT TO YOUR PROFILE
One of the downsides of Instagram is that links don't work in posts.
No one can click on the text of a link in your post and be directed to your website.
The only place you can drive traffic is through your profile.
It is possible to include text with the link to your website in your profile to guide your audience to your site.
DON'T FORGET THE VIDEOS
Video value and consumption are on the rise. Experiment with this medium.
In the visual world of your current audience it is important to give them dynamic and fast-consuming content, so video is a very valuable tool for your strategy.
Short videos that do not exceed 2 minutes will be an appreciated format.
USE THE REPUBLICATIONS
There is a concept on Instagram called Regram.
It is an excellent way to increase the value of your content by creating community and on the other hand supporting the visibility of other users who, surely, will notice the support and be grateful to your brand.
These are just some of the possible strategies and recommended guidelines for using this platform. The value of belonging to this social network, in 2015, will be increasing.
This is the time to experiment and discover your own tactics and methods so that the visual content of your company and business supports the value of your comprehensive marketing strategy.